Race in Pr

Emily Nohilly
Contemporary Public Relations
Sufyan Mohammed
December 6, 2011
Assignment #2: hunt
The globe dealing process consists of research, action, communication, and evaluation. It is usually referred to as RACE, and it is a serial of actions, changes, and functions that bring about a result. The 1994 Eastman Kodak Company campaign keister be used as an example for the application of the RACE process.
The RACE process begins as a series of questions that human beings relations personnel refer to when organizing a campaign. The research parcel of land strikes the question, What is the problem or situation? Research is the controlled, objective, and systematic convention of information used in order to understand the guest/organization, the problems and opportunities, the environment, and the key publics of the campaign. Research is done through secondary sources, which includes aspect up existing information, and primary sources, which involves generating new and original data through interviews, focus groups, and surveys.
The action section of RACE asks the question, What is passing to be done about it? The action, or program planning, shell out is considered to be the most important part of the public relations process.



Two models to planning include either management by objectives or a strategic planning model. Both approaches ask and answer questions in order to generate a successful campaign. The eight basic elements of the action plan are situation, objectives, auditory sense, strategy, tactics, calendar/timetable, budget, and evaluation.
The communication section asks, How will the public be told? This note is also known as the execution phase in which the plan is implemented. The goals of the communication process are to inform, persuade, motivate, and achieve coarse understanding. The objectives for a public relations professional to achieve amongst an audience are message exposure, accurate dissemination of the message, acceptance of the message, attitude...If you motive to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper