Marketing Mix

Introduction
Product acknowledgement and background
The merchandising mix, needs, wants & demands, customer relationship circumspection and the new digital age are important staple fibre concepts of the marketing. To apply the knowledge about these aspects, I decide to engage Honda Motor Company as the product.
Honda Motor Company, Ltd is a Japanese public multinational corporation which is known as a manufacturing business of locomotes and motorcycles. Soichiro Honda and his partner, Takeo Fujisawa are the founders of the attach to. Honda has been the worlds largest motorcycle manufacturer since 1959. Honda surpassed Nissan in 2001 to belong the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the quaternary largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura. Honda also manufactures tend equipment, marine engines, personal watercraft and power generators. Honda has been researching about dexterous robot and produced Asimo robot in 2000.





Outline
Introduction1
Product identification and background1
Outline1
Analysis2
Marketing mix2
Needs, wants and Demands3
guest relationship management (CRM)4
The new Digital Age5
informant6
Analysis
Marketing mix
Theory of the 4 Ps
Product is the goods and service in combination that the company offers to the tar become market.
Price is the essence of money customers have to pay to obtain the product.
Place is the activities of the company to make the product available to target customers.
Promotion is the activities that die the values of the product and persuade the customers to buy it.

Theory of the marketing mix
Marketing mix is a combination of 4 Ps, product, price, place and promotion to satisfy the target market....If you want to get a full essay, order it on our website: Ordercustompaper.com



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