INDEX2
INTRODUCTION3
1.What is selling and the importance to contemporary transmission line practices?3
2.Explained the characteristics of a marketing oriented organization.5
3. site and explained the elements of marketing concept.6
4.Identify and explained the benefits and costs of using marketing approach to invest and do business in Vietnam.10
CONTENTS13
1.Identify and explained the macro and small environmental factors that can entice Milky Products esoteric extra (MPPL) marketing activities.13
1.1.Macro factors13
1.2.Micro factors15
2.Identify and explained how Milky Products Private Limited (MPPL) products can be segmented the benefits and limitations of each method.16
2.1. divide by location16
2.2.Segmented by demography18
3.Factors influence the choice of targeting strategies for Milky Products Private Limited (MPPL).19
4.Explained how buyer behavior for the products can affect Milky Products Private Limited (MPPL) marketing activities in two buying situations.21
4.1.Consumer buying behavior:22
4.2.
stage business buying behavior:25
CONCLUSION29
REFERENCES30
INTRODUCTION
The global economy has been experiencing an improbably rapid growth for several years. There be organizations and companies, on that point are businesses and contracts being signed. Along with the competitive market places comes the coarse development of Marketing. People have been mistaking marketers for salesmen or advertizing people. However Marketing is something bigger than all of that. Advertisement, public relations... are parts of Marketing. In order to survive in this pure(a) market, companies need smart marketing campaigns, which require specific judgment about Marketing.
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