Forecasting

Table of Contents

6. arrest Media2
6.1 Traditional Support Media2
6.1.1 Outdoor advertise2
6.1.2 Transit Advertising3
6.2 Nontraditional Support media4
6.2.1 Guerrilla merchandise4
6.2.2 Miscellaneous Other Media4
7. Bibliography6

6. Support Media

Support media be utilize to reach those people in the tar pay off market the master(a) media may not have effectively reached and to reinforce, or support, their marrows (Belch & international vitamin Aere; Belch, 2011).
There are two types of support media traditional and nontraditional support media, in which each consists of several techniques of advertising (Belch & Belch, 2011).
The message of Coronas motion is Old is luxurious; therefore, using support media will help in delivering the message to a wider range of people in the market.

6.1 Traditional Support Media

Traditional support media is the out-of-home advertising, such as, billboard, street furniture, alternative media, transit, and precise forms of radio (Belch & Belch, 2011).

6.1.1 Outdoor Advertising

In Corona, the goal of its campaign is to remind the audience with its products; therefore, using outdoorsy advertising is really important.



The main theme of the outdoor advertising is a halcyon block which represents Coronas products as of the value of gold.
First, outdoor billboards are going to be located in disparate places in Egypt as 6th of October Bridge, Ring road, Cairo-Alexandria dessert road, Cairo-Suez road, and Cairo-Ismailia road. Those places are with the most traffic, 6th of October Bridge connects a huge spark off in Cairo; the Ring road connects the other bug out of Cairo; Cairo-Alexandria dessert road is always crowded at summer; and Cairo-Suez and Cairo-Ismailia roads have now most of the schools and universities.
Second, agile billboards as Coronas delivery trucks and/or vans are painted and lighted. A number of studies have shown that mobile billboards ass lead to high number of impressions (Belch & Belch,...If you want to get a full essay, order it on our website: Ordercustompaper.com



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