Marketing Audit

UNDERSTANDING & APPLICATIO N OF MARKETING AUDIT Th e R e port Pr epa re d b y, CM /20 05/ 183 L. H. S. R a nat hun ga Su bj ec t: St rat eg ic Ma rk et in g Ma na ge men t (B MKT 3 2054 ) Le ct ur er: Mr . Aj it h P. Med is nd Se me ste r: 3rd Ye a r 2nd Se me ste r, 2 009 Department of trade Management University of Kelaniya ACKNOW LEDG EMENT This assignment was prepared for the offer of getting the chthonicstanding about merchandising audit and its big part is concerned. Im really grateful to our strategical Marketing Management Lecture Mr. Ajith P. Medis for giving advice for this assignment. As wellspring as I thank to all those who helped in the education of this assignment. Thank you for all.

P a g e |1 CONTENT address Introduction Introduction to Marketing study Components of Marketing scrutinize Marketing Environmental size up Marketing Strategy audit Marketing Organization Audit Marketing System Audit Marketing Productivity Audit Marketing Functions Audit Tools and Techniques of Marketing Audit SWOT Analyses PEST Analyses Five Forces Analyses The Marketing Audit Process Where to focus Company Marketing Efforts References 02 03 06 06 07 08 08 09 09 10 10 14 17 20 21 23 The Marketing Audit P a g e |2 INTROD UCTION This assignment is focused on to understand the meaning of merchandise audit and some relating parts. In this assignment has been included components of marketing audit, tools and techniques that used by marketing audit, marketing audit process and the part that focus on marketing effort for where. The first part is introduction to marketing audit, here discuss about the marketing audit and its characteristics and benefits and advantages that undersurface be obtained by performing a marketing audit. The adjoining part is components of marketing audit, there are six components under marketing audit such as marketing environmental audit, marketing system audit, marketing strategy audit, marketing institution audit,... If you want to get a full essay, order it on our website: Ordercustompaper.com

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