Carnival Cruise Analysis

. Management Summary amusement park Cruise Lines (CCL) is the leader of an industry experiencing fruit in both capacity and guest base. The ships company is in fiscal matters sound and positioned to capitalize on the external opportunities. Currently Carnival and two other large sheet direct contrasts, Princess and Royal Caribbean, decree the industry. Royal Caribbean and Princess are in a position to scrap Carnivals industry leadership using umpteen of the tools and strategies demonstrable by Carnival. Because consolidation of the industry is occurring, Carnival must honor its position as the industry leader. To achieve this goal the company must increase market share, better serve its customers and save its low operating cost. The first place to begin is when the customer buys the ticket. The cruise industry as a whole, and Carnival in particular is victim to an archaic system whereby cruise line customers and Carnival are locked into a system where the travel constituent is the middleman. The Internet has make direct purchasing easier and available to the customer but the customer base is not actively fetching advantage of the new technology. In 2000, over 90% of solely cruises were still booked through agents. Customers currently lack presumption in their ability to research vacation options.

The commission nonrecreational to the travel agents is 10%, 15% in Florida. There are three defficencies in this arrangement; one is the lack of converse with the customer in one of the most crucial portions of the moving in activity. The second is the overall cost to support the travel industry. The triplet is Carnival lacks effective control over the sale of its product. A second issue is the expansion in size of the cruise ship, now at about 2500 to 3200 passengers. While in many ways this creates a fantastic economy of scale, there allow be a quality sacrifice to be made by both the passenger and Carnival. There will be a backlash that should develop a significant corner segment of the repeat... If you want to get a full essay, put it on our website: Ordercustompaper.com

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