Marketing Mix At Garuda Indonesia.

A. Introduction Marketing is a social and managerial influence by which individuals and groups commence what they need and want through creating and exchanging yields and set with others (Kotler, Brown, Adam, and Amstrong, 2001: 6). Marketing is about connecting with clients, dower the needs of society, and accomplishing the goals of the organization. Through customer felicity selling creates the customer loyalty necessary to chafe an organizations objectives. Marketing works by creating valuable exchanges that provide consumer satisfaction (Kotler et al, 2001: 9). All of these purpose could be obtained by following the commercialiseing dodging process which has quartette steps - analyzing selling opportunities, selecting train markets, evolution the merchandise tittup, and managing the marketing effort (Kotler et al, 2001: 65). A marketing strategy is a plan identifying what marketing objectives will be obtained, and how they be achieved by using marketing depart mentation and withal marketing mix. Marketing strategies identify and say tar get in market and fall a marketing mix strategy for each segment on the target market based on this strategy. Basically, a marketing strategy provides a blue print of what a businesss objectives argon with compute to marketing. Marketing mix itself is the set of manageable marketing variables that the political party blends to produce the response it wants in the target market (Kotler et al, 2001: 69). Basically, marketing mix consists of - product, price, placement, and promotion (usually called as four Ps. But, in recent years, as the marketing itself has evolved, the marketing mix has also extended, so now, it has not only four Ps but seven Ps. The other tierce Ps are people, process, physical evidence (Kotler et al, 2001: 70). The first P, product refers to the total concept that is sold or offered to the market. The total product consists of both actual (such... If you want to get a full essay, ord! er it on our website: OrderCustomPaper.com

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