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Friday, March 1, 2013

Nokia

Executive Summary
Mobile anticipate grocery in atomic number 63 is going through major changes. Key players be losing foodstuff cover while new and young companies, mostly from Asian countries, are coming to the food market. At the same time the market is slowly expanding when people are buying more screams than ever. The consentaneous process of buying mobile phones has changed in the last near years. People no longer carry the same phone year in year out, provided they change their phone every year, some even twice a year. unmatched reason for this change is the fast technological development of the phones. still also consumers attitudes towards mobile phones befool changed. Mobile phones are no longer seen as expensive, hi-tech products, but they live become accessories like jewellery or a portion of clothing. Nokia is still the largest mobile phone company in the world, but its long-term dominance is now challenged more than ever. Observers have begun communicate whether the cutting edge that has turned Nokia into the No 1 vendor still exists, as Nokias market share and revenues have been on the decline. Falling average sales prices (ASPs) and market share have had an impact and forced Nokia to further re-think its strategy towards demonstrable and emerging markets.

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1 This promulgate gives an overview on what is happening on the mobile phone market today and analyses Nokias market position in the mature European market. This report includes a brief introduction to Nokia followed by an environmental analysis, SWOT analysis and trend analysis of the company. Half way through the report you can find information about consumer behaviour, brand visibility and segmentation. At the end, this report introduces the main competitors and analyzes the competitive market. Finally we leaven to make a conclusion of the topics discussed and attempt to give some possible answers to the question at hand.

Name of the Primary agreement and the Competitor


NOKIA is our primary organization.

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