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Friday, February 22, 2013

Strategic Marketing Planning

Strategic merchandising intend

trade centering:
Marketing guidance define as the analysis, planning, implementation, and control of programs designed to create, build, and maintain expert exchange with target buyers for the purpose of achieving organizational objectives.

Marketing Management Process:

There are major three step in merchandising management process;

-Planning Marketing Activities
-Directing he implementation of the plan
-Controlling plans.

(Draw the diagram)










Strategic Marketing Planning:

Key Ideas
-Managing companies business at the level of investing portfolio
-Accesses the profit potential by analyzing market growth and companies position
- dogged range planning: Strategic development


Strategic Planning:
Managerial process of developing & maintaining a match between an organizations resources and its market opportunities. Including marketing, finance, HR รข€¦.etc.

Marketing managers extremity to be dynamic to identify changing consumer needs, competition, and environment.

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Finding taking opportunities and developing profitable stratgies

Marketing strategy specifies target market and related marketing mix

?Target Market A train of buyers sharing common needs or characteristics that the company decides to serve. plum homogenous groups of customers whom a company wish to appeal.

?Marketing incorporate - A planned mix of the controllable elements of a products marketing plan commonly termed as 4Ps: product, price, place, and promotion. These four elements are alter until the right combination is found that serves the needs of the products customers, while generating optimum income. Sometimes the first P (Product) is substituted by presentation. See as well marketing and mega marketing.

(Draw the chart)








Target Marketing Vs. spile Marketing
Whats the variation between mass marketing and target marketing?
Mass marketing aims to reach as many people as...If you trust to get a full essay, order it on our website: Ordercustompaper.com



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