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Tuesday, February 5, 2013

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This paper is about advertisements whose similarity is based on a fact that all concern the

advertising of men fragrances, and all were found in textual context of affect advertising. In more

specific terms, the advertised productions included the rude(a) fragrance for men Nautica, Eternity

and Extreme Polo. The advertisements were located inside recent edition of popular mens

magazines, that is to say GQ, Sport Illustrated and Esquire. In this essay I will by the piece analyze

these advertisements in terms of their status as signs, whose associable meaning not only five a

neighborly impression of the product, but were also compatible with and complementary to the

mannish context in which they were situated. Although all of the ads do not physically

represent the product, they all provide an important iconic original of both the product and

what the product should stand for. I powerfully focused upon the ads photographic imagery, and

the ways in which this imagery generates the appropriate signified concepts or emotional

overtones which kindle the image of the product.

The first example strongly relies upon use of photographic imagery.

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It featured an

advertisement for the fragrance Nautica. The advertisement uses a change of signifiers which

publicize both the identity of the brand and image which is in line with ideology of the text in

which it appears, which, in this case, is the youthful, exciting GQ magazine. The ad features a

male model in his betimes to mid twenties, and he is sailing in yacht in the open ocean. Adjacent to

him is an iconic image of the product itself, which is project as being disproportionately large.

Underneath this image of the product are the words: Know no boundaries, and together these

fork components form an effective and unified message. On a impartial level it is easy to

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