This paper is about advertisements whose similarity is based on a fact that all concern the
advertising of men fragrances, and all were found in textual context of affect advertising. In more
specific terms, the advertised productions included the rude(a) fragrance for men Nautica, Eternity
and Extreme Polo. The advertisements were located inside recent edition of popular mens
magazines, that is to say GQ, Sport Illustrated and Esquire. In this essay I will by the piece analyze
these advertisements in terms of their status as signs, whose associable meaning not only five a
neighborly impression of the product, but were also compatible with and complementary to the
mannish context in which they were situated. Although all of the ads do not physically
represent the product, they all provide an important iconic original of both the product and
what the product should stand for. I powerfully focused upon the ads photographic imagery, and
the ways in which this imagery generates the appropriate signified concepts or emotional
overtones which kindle the image of the product.
The first example strongly relies upon use of photographic imagery.
It featured an
advertisement for the fragrance Nautica. The advertisement uses a change of signifiers which
publicize both the identity of the brand and image which is in line with ideology of the text in
which it appears, which, in this case, is the youthful, exciting GQ magazine. The ad features a
male model in his betimes to mid twenties, and he is sailing in yacht in the open ocean. Adjacent to
him is an iconic image of the product itself, which is project as being disproportionately large.
Underneath this image of the product are the words: Know no boundaries, and together these
fork components form an effective and unified message. On a impartial level it is easy to
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