Business

In recent years, organizations want to attract customers in direct to maximize their profit, thus as managers, they need to consider legion(predicate) environmental work outs as part of their growth strategies. Gloria Jeans Coffee (GJC) is one of organization which is successful applying those factors in its business. The close to important environment factors that make GJC become popular in the world be customers, suppliers and competitors. This essay will explain or so all the environmental factors, including specific and general environmental factors, which be used most in organizations especially GJC in Malaysia.
Firstly, in specific environmental factors, customers atomic number 18 more knowledgeable towards coffee. The customers of GJC are becoming more young adults and young students, who are from 20 to 40 year old, high disposable income and mostly single. As a result, they have more obligations to choose the coffee tell ons they like. In order to gain customers interest GJC has many strategies to build its brand around quality and pricing to increase its customer launch and customer loyalty. Furthermore, relating to suppliers factor, GJC is supplied by Bumiputra food suppliers for its daily supplies of pie, cakes, sandwiches and many more.



As their suppliers are under same control of PNS and in kris with Ninth Malaysia Plan, this will assure stable supplies and best input price for their operation.
According the article, competition in Malaysia is very knotted because of the huge market of coffees brand. There are many competitors such as the Coffeehouse and the Coffee trail in Damansara Utama which offer the similar quality of coffee with unreasonably cheap price. However, the two biggest competitors are Coffee Bean & angstrom unit; Tea Leaf and Starbucks Coffee, adding the potential rising of the Kopitiam. The last factor in specific factor is pressure groups/government agencies. pilot Franchisee of GJC was taken over by MyFranchise a wholly owned company of PNS of which is a government...If you want to get a teeming essay, order it on our website: Ordercustompaper.com



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