Marketing Using Social Networking Essay - 1262 Words

The Internet is one of the most amazing inventions through out history. These days, we can practically do everything online, we can get the latest news, connect with our friends, watch movies, tv shows and live broadcasting and we can even do our shopping using the internet. Since web 2.0 was introduced to the web, the web became more flexible. From the beginning of time, humans have always been in social networks. Social networks are formed on everyday basis, around friends, family and places someone might visit. Social media is any kind of information we share with our social network using social networking websites or services, for example; blogs, forums, photos, audio profiles and status updates (Barefoot Szabo, 2009). Social†¦show more content†¦Some companies have a good idea about social networking websites like Facebook and Twitter, therefore, they want to find new potential customers and build relations by using them. There are some companies that are using social media successfully. For example, Google is using a rumor/hype strategy to market their new Wave-service. The only way to use the service is by obtaining an invitation. According to Stahl (2009) there has been invitations for sale on Ebay at prices going up to $200. Another company that is successfully using social media is Spotify. They use Twitter and a blog owned by them to inform people about special music events and when the music library has been updated. Nowadays, fifty four percent of the companies Fortune 100 list compiled by the American stock-exchange use Twitter. Almost thirty percent use blogs and/or Facebook. In Sweden, social media is not that popular, but at least 130 companies use Twitter as a strategy tool (Hans, 2009). As mentioned earlier, social media has been developed through web 2.0. Social media includes a large amount of tools used for online communication, for example, social network services, blogs, wikis, instant messaging, forums and text chat (Barefoot Szabo, 2009). Carlsson (2009) brought up a few success elements for social media. However, she claims that commitment is the most vital one. The company needsShow MoreRelatedUsing Social Networking Websites for Social Media Marketing in Fashion Industry1475 Words   |  6 Pages Using Social Networking Websites for Social Media Marketing in Fashion Industry (BACKGROUND RESEARCH) Submitted by: 2/1/2012 Juhi Agarwal SOCIAL MEDIA: Social media is â€Å"the media that is published, created and shared by individuals on the internet, such as blogs, images, video and more† (Strokes, p. 350), as well as â€Å"online tools and platforms that allow internet users to collaborate on content, share insights and experiences, and connect for business or pleasure†. (Strauss amp; Frost, p. 326)Read MoreIdentifying Social Networking Strategy And Technology That Can Boost Up Their Occupancy Rate, Repeat Purchase And Customer Loyalty1724 Words   |  7 PagesIntroduction: The purpose of this research is not to evaluate how many hoteliers vigorously using social media strategy, comparatively is to examine the area and objective of the issue why some hoteliers don’t understand and grasp the importance of social networking as a new tool of communication with its consumers or guests. 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