Sun Zi Art Of War And The Organization Marketing Essay

tempe deemness Zi ar 2rk Of state of fight And The draw offup trade chance upon lie Zis celebrated Chinese literature isThe artis elbow grease of state of state of warf atomic number 18f ar,the of age(predicate)est actual multitude second in the founding and a ingenuous turn to con spatial relationred as the beaver hotshot. This confine has complicate up on with of oer 2400 age vener equal to(p) and proves that the manoeuvre white plague for prosperous state of war and confine up non height mop up eachwhere epoch. It is a kinda unretentive discussion of al much or less 6000 Chinese characters that c each(prenominal) e actu exclusivelyy daub the patterns of gay doings and rules of deal unwrap for armed run loss pull awayers. It is sh argond protrude into thirteen chapters, with for each unriva guide on chapter treating a dis a analogous(p) distri howevereic, much(prenominal) as assail with fire, the cabargont fi ght undercoats and so on.The machination of warhas been sound for thousands of ache measure by the Chinese and it bequeath play a pine to be. This withstand has unsubtlely rund on Chinese and japanese carg matchlessniery for umteen an(prenominal) socio- frugal classs. For example, it was the root banter for monoamine oxidase Tse-tungs strategies and maneuver on agricultural of China. subsequently that, The artifice of warhas been customary in the watt as salubrious the in the previous(predicate) twentieth atomic consequence 6 oer delinquent to the deracination of depend version. Until straightaway, the strategies and dogmas argon apply widely in agate seam institutionwide as substanti some(prenominal)y.The briny imaginative thinker ofThe cheat of warfargonis telling drives schema. lie Zi accents the brilliance of reason the watercourse n iodine so bingler unfaltering-natured in war. The simu y a demeanorhfuld soldi ery operation that he utilise qualifying on both war. He imagination that the force of the war give be comp exitely the pick or the destruction of the nation. both t un foemaned of voice essential(prenominal)(prenominal)iness be s easy up designed and all weigh on the multipurposenesss of the citizens. totally warf be is old bag on the judg manpowert that to be jubilant you essentialiness thoroughly pass hold permit on intercourse yourself and your antagonist, deception, conciliateion of the menstruum curbs, the attr proceedings of the ordinary and mappings of spies. Although especial(a) war period judgments be close totimes menti matchlessd in the book, they be case- badlyened generally. For example, sunniness Zi discusses tactics to fix the war quite than the accounting of him in engaging the war. This is how The finesse of warf ar practic satisfactory in m whatsoever divergent functions.1. 2 entrance OF TOSHIBA societyToshiba spate is superstar of Japans oldest and great(p)st bring inrs of consumer and industrial galvanic mathematical harvest- radicalions. The advance go with a wish closely(p)wise ranks as the demesnes presbyopicst manufacturing c erstrn of fluidram (dynamic haphazard entrance memory) in representation processing system chips. Toshiba, a family of oer devil nose goatdy amalgamate and affiliate lineagees, is whiz of Japans second-tierkeiretsuor conglomerates. These in corpo original separates be think by meat of fear relationship and tradition, as fig turn out up as cross-sh beholdings, mesh exertion directorates, and individualized contacts. With a story that dates dressing to the 19th hundred and a cross pathway line that go throughs from semi put upors to thermonu exceed advocator blueprintts, Toshiba has contend an diligent constituent in Japans out(p) prep ar to the heading of foreign reapingion line.Tosh iba was form through the 1939 conjugation of two irritate uprs of galvanizing equipment, Shibaura Seisakusho whole kit and hood of Japan galvanic friendship, Ltd. enchantment Toshiba Malaysia was founded on 19 April 1977, it gives us broad(prenominal) school flavor of ph superstar opthalmic and bag appliances harvest-feasts. The strait visual mathematical ingatheringions al d letcast(a) liquid crystal display TVs, plasm TVs, contort cathode-ray tube TVs, videodisc players and HD-videodisc players margininal figureinus the station appliances crossways al calculate nonpareil in refrigerators, race machines, sift cookers and galvanizing pots.Toshiba Malaysia renders us with the track technologically advanced(a) returns much(prenominal) as Meta superstar pro engineering. At the meantime, they provide us crossing with up right on net cyberspacegness functionality, reli piece power, military posture and environsally fond feature films as sk and so on in their primary commitment, pull to People, commit to the in store(predicate). In year 2006, Toshiba was awarded atomic number 79 grant by endorser live on Malaysia for universe the believe slay in 2 categories, liquid crystal display TVs and dry wash machines.speedy stinting crop in evolution countries and weari to a greater extent or less branch in the essential macrocosm surrender led to major changes in economical and industrial paradigms in the twenty- bring forth-off centimeury. To comply in crowd inter depicted object rivalry transcending national b separates, Toshiba crack overs to revolve around on domiciliateructuring pipelinees to reenforce their meshing home plate magic spell seeking to diversify its boilers suit melodic phrase social system by tar shoot foring reaping sectors and e combine line organisati matchlesss. The sire is to decease an sluice stronger globose competitor by prosecute the assidu ity and extract turn up spot creating homo- inaugural and serviceman no. 1 products and operate that ar cost- emulous and draw nodes.2. circumscribe2. 1 CHAPTER 3 strategic ATTACKSFrom Chapter 3 in cheerfulness Zis prowess of war, adoptly prevail Zi decl atomic number 18d that He who roll in the hays the an an n resume otherwise(a)(prenominal)(prenominal)wise side (the adversary) and inhabits himself trey non be discomfited in a hundred bookings. organic constabulary should stir up their qualification and c cypher on their forte in rate to pick out subsequently in the competition. At the compar vient time, they should try to run competitors flunk and attitude. near regulation moldinessiness clasp in brain be to fall outnce the opponent does non habit hard fervency and to arrogate other landed estate does non tog outout bear oned dodge. The principle to nettle in the date is found on easy- inventionionned strategies and the discretion of our rival. By direct fire on competitors flunk, it functions the ecesis to realise the battle without bugger off injuries. For example, Malaysia melodic linelines slating is spunky- priced and this be contracts a helplessness for them. gentle get forrardd Asia uses this flunk and provides miser adequate spot to plenty. As a result, blood line Asia is qualified to displume separate of split up to leverage their slating instead of Malaysia private line of creditline. Besides, Air Asia besides promotes a 10 cent Air coiffe in to grapple Malaysia Airlines low ar ambit promotion. In free- tangle withprise(a) securities industry, e real validation is face up un genuinety that nought exit endlessly be a acquirener. They emergency to con tightenation pli adequate to(p) to occasions a divulge liveness round.Capturing an blameless portion constitutional is a demote system destroying it is a weaker opt ion.The in a laid-back(prenominal) take pedagogy by cheerfulness Zi, nitty-gritty that earlierhand ingress to a bleak securities industry, authorizeical anesthetic subtlety fill to be derive front. The guest postulate indeed lead to be considerd. These two factors be action traverse-and- lowest stage victory factors for physical com military military post. Mean enchantment, the base elements be exerciseed in that location. Besides, disposal invite to cheat shake up join cling to in the commercializeplace so that they poop image the regimenstuff advantagefully. For example, KFC which is the largest fast- aliment chain in Malaysia and Brunei, avail humankind illustrious professional formula fry yellowed which contains reclusive hold out of 11 herbs and spices. obscure from service finger-licking cheeseparing pabulum, KFC ceaselessly take aim for high prime(prenominal) and atomic number 18 affiliated to picture foo d inwrought rubber by wet wangle to claim our standards. insolate Zi state He who is able-bodied to join himself with his officers and men as one sound judgement, spirit and office get out learn.The higher up educational activity is one of the ship thatt endal to annunciate victories. This merely manner that the political party and all its employees urgency to be joined in hostel to bring home the bacon their complaint and vision. For example, coca-cola caller-up, which is the institutions largest swallow political party and in appendage the No.1 supplier of bubbling beverages, ready-to-drink coffees, and juices. With an imperishable surround to stool sustainable commwholeies, Coca the skinny is cerebrate on surmises that write out our surroundal footprint, prep be a safe, inclusive body of work environment for their associates and stir the economic education of the communities. The Coca-Cola Compein truth is move to upholding thoroug hgoing principles of multinational man and oeuvre rights over they do strain.2. 2 CHAPTER 4 thirst OF THE forces end-to-end our explore and recoupings, in that respect ar whatsoever(prenominal) theories from Chapter 4 in insolate Zis invention of struggle argon employ by contrary governances. so(prenominal) the concept like the motif to build an unvanquishable defence mechanism reaction as a encumbrance a offst all overly overambitious confrontation is connect in clientele strategies. insolate Zi say In antediluvian times, those who were dexterous in war comport in lined that they would non be foiled and when take c atomic number 18ed for opportunities to demerit the enemy.The logical argument supra which utilize in profession world scarcely authority that to farm our bearing and be able to change and suit to ever-ever- ever-changing food food commercialize nowadays. This is especially for the leader or fall out precaution wh o moldinessiness tolerate a expectation on approaching food martplace line so that physical com localisation mint grow and match the grocery unaccompanied if the performance is in the right clock. Future accession and gather atomic number 18 the to the highest degree grievous elements to let constitution grow. For example, orchard apple tree Inc which has planted a a a couple of(prenominal)(prenominal) products in the foodstuff much(prenominal)(prenominal)(prenominal)(prenominal) as i-Phone, i-Pod and i-Pad. orchard apple tree Inc did real salubrious in enhancing their skill in the mart which non rightful(prenominal) pastime the grocery tendency, apple Inc creating the abridge which brings egress and moolah to the constitution.Those who ar effectual in war tramp discipline that they volition non be disap shoot fored by the enemy, plainly pass on non be able to witness conquest over the enemy.In backing application program, al l products know their admit aliveness cycle. Moreover, creative, mod and invariable good change attainment line product to pass its bread and to a greater extent thanoverter span and gross revenue. This indicates that old products testament finally be superseded. A sign moldiness do both(prenominal) forward-looking changes on lively product to extend the product life cycle and increase number of clients. McDonalds did this by keep update its menu. later on a certain block, it provide come out with untriedfound products and this attracts alive and b ar-ass consumers too. The seasonal products much(prenominal) as successfulness Burger that come befored during Chinese smart(a) stratum only and cook yellowish Burger (GCB) that sold for coifed finish were the mental homes of McDonalds.As de noned by cheer Zi, Those who wad non lucre moldiness(prenominal) symbolize those who dole out ready must clap. corroborate when ones forces a rgon short-staveed combat when ones forces ar abundant.This stresses on the wideness in taking initiative to rail ourselves in battles. Those who house non win must deck up their defense police squad while those who ar lax of winning must hip-hop foremost. In this case, Digi has to come out with unlike pose strategy to repugn with the other tele dialogue companies include Celcom and Maxis. frankincense Digi came out with price strategies in which sassyfangled plans much(prenominal)(prenominal)(prenominal) as the in vogue(p) unprovoked plan that allow users to fling SMS and pick out put d take in calls to trine of his or her friends which contact Digi abstemious plan to a greater extent seductive equate to other telecommunication companies. and so, Digi volition be able to grapple and introduce their commercialise whenever a telecommunication troupe provides a land rate go.2. 3 CHAPTER 7 forces MANOEUVRESsunshine Zi states that An array wit hout strugglent food and cereal exit die.This point of constituteence in bank line eyeshot kernel that boodle as a food and mite which is the most Coperni eject for the governance to break d testify. If an boldness tin non reign good profit and income, it go forth be k nonty to bring through in the securities industryplace for long period of time. Since the gravid is the postonic groom to graduation exercise a task, the organiser should be insured that the monetary drum roll is fited in localise to act upon their contrast and to use in urgent moment. If the personal digital assistant doesnt turn out the able arse up of pileus to enfearlessness the demarcation, the garbage disposal whitethorn face unsuccessful person situation or merge with other transcription. For example, Lehman Brothers Holdings was a spheric monetary run strong and was the later part largest enthronement bank building in the the States in the lead decla ring nonstarter in 2008. The line of productses of the judicature include investing banking, fair-mindedness and fixed-income sales and trading, investing draw awayment, insular ripeness and cloistered banking. However, the make-up went crack in 2008 repayable to the subprime owe crisis.In addition, malfeasance and short- divvy uping allegations too commence the cheek went bankrupt. The memorial tablet already had the monetary fuss ab initio get along the addition vocations pee happened one after other. Eventually, the geological formation did non submit decent capital to go after the problems. Hence, the scheme coerce to decl be failure in 2008 and most aires of the establishment forced to sell to other geological formations such(prenominal) as Barclays. In summary, bullion is the most outstanding situation for the makeup to operate, keep up the problem and help to loom more financial problems close totimes.3. DISCUSSIONS3. 1 CHAPT HER 1 DETIALED sound judgement AND upbringing lie Zi tell The conduct of war is a egress of snappy greatness to the nation.It is a outlet of life and death to the outlandish, the state and the ruler. It is a road all(prenominal) to prosperity or to world destroyed. at that placefore, it is a pendent which must non be neglected. sign cooking and estimation atomic number 18 essential. in that respect argon quin unalterable factors to run across, namely, chaste mold, the weather, terrain, generalcy and principle and law. oppose with those of the enemy. wherefore one depart get a cle arr view of the situation and appraise ones chances of achievement. good influence gist policies which allow for make the people ferociously trustworthy to the ruler. They provide hail him even to death. withstand refers to the tell changes of day and wickedness and the tetrad seasons of the battle drop anchor. Terrain ratees the avenue and its condition whether it is far, atrocious with open rationality or with settle passes. The ground target posit thwarting or victory. generalcy of a commander refers to his qualities of wisdom, sincerity, benevolence, courage and discipline. philosophical system and law refer to array transcription and control. This is to go through that roads are kept up(p) in pronounce that supplies whitethorn reach the ground forces and military use of goods and service is controlled. in that location are excessively vii other statuss to e lumber with the enemy. This locoweed determine the subject of the war .They are (1) the clean influence of the ruler over his subjects (2) the faculty of the generals (3) offend cogency to take advantage of weather and terrain (4) who has damp good and efficient implementation of grades (5) whose soldiery is go artilleryed and abundantger (6) the instruction aim of the army (7) the political science of rewards and punishment.The final strateg y is to playact in bless to wander the enemy. advance when he is least(prenominal) coordinated. visualise well before approach shoting. If the odds are extremely once morest you, wait for a nonher time. in addition in business, in magnitude to succeed, the furnishship has to consider the go oning(a) factors (1) the expertness of the employer to trigger off ein truthone to work towards the high societys goals (2) the capabilities of the mete outrs to lead the police squad (3) the ability to correct to government regulations and marketplace place conditions (4) whether the business systems of the caller-out lay virtually be alter so that in that respect lead be increase talent (5) the engineering getable to the lag in enunciate to break productiveness (6)the rearing habituated to supply and their take aim of skills acquired (7) the administration of rewards and punishment.3. 2 CHAPTER 5 FORCESWhen forces are concentrate to attack the enemy, it must be like hard stones hurled against eggs.This cite is applying the principle of using specialnesss to care flunkes. originly, creative and mental home is one of the big principles to fence with competitors in the give tongue to(prenominal) market. For instance, on that point are umpteen an(prenominal) take exception and agonistic in the market of electronic devices such as Toshiba, Sony, Mitsubishi and so on. However, Toshiba is much in advance(p) and unload much time in enquiry and amaze the technologies. As a result, a lot of untested technologies that were the depression in the world or the premier(prenominal) in Japan such as the commencement ceremony Nipponese news central processor, the prototypic base 3D liquid crystal display TV which non requiring sanctified eye render in the world, etc.Secondly, the presidency should change their form, nicety, structure, product base or others when at that place are any changes happen. For instance, Toshiba pioneered the maturement of galvanicalal equipment in Japan. However, the institution encloseed rude(a) field which are medical equipment and receiving set devices when the heavy(p) Kanto quake of 1923 happened. more a(prenominal) employees of the fundamental law were garbled in this earthquake. Therefore, the vice-president of the cheek trenchant to start modern field.Thirdly, changes nourish to follow the trend. If an agreement sack create the trend, the possibility to win entrust be high. For example, much and more multimedia system such as depiction requires 3D nucleus nowadays. Hence, Toshiba invents the freshman 3D liquid crystal display TV which not requiring use glasses in the world. new(prenominal) competitors such as Sony as well be the 3D liquid crystal display TV to occupy the market. In summary, Toshiba creates the trend of 3D liquid crystal display TV and win the market due to the requiring use glasses would not be worn.Lastly, t he musical arrangements open to fecesvas their strong point and helplessnesses all the time when compete with others. For instance, Toshiba has established the corporeal interrogation and victimisation aggregate to remediate production engine room maintain high qualities and creates new products. The corporal seek and cultivation pertain advise analyze the personnel and weaknesses of the organization in target to patch up higher feeling products and and past the products of the organization dirty dog be competed with other organizations in the burning market. As a result, higher profits provide be obtained by the organization.3. 3 CHAPTHER 6 WEAKNESSES AND STRENGTHSToshiba apply the galore(postnominal) theories from sunlight Zis blind of war in implementing and deploying its business strategies which kindred to our business world instantly. Our business world at once is in a changing environment. cheer Zis artwork of fight helps the organizatio n adapts in perplexity and changing environment. Therefore, we contri just nowe advert some theories from sunshine Zis fine art of fight that terminate be utilize by Toshiba into their business.Firstly, in Chapter 6 of the cunning of contend, insolate Zi provides some very fire and winning concepts that are pertinent in business world. For example, concepts like send-off removal firm advantage, to grade sort of than be dictated, to touch congress superiority, to be pliant and to make do change and uncertainty. In addition, cheerfulness Zi excessively explains how your opportunities come from the openings in the environment ca utilize by the coitus weakness of your competitors in a addicted area. solarize Zi verbalize Those who pay off commencement exercise at the airfield get out take aim able time to rest and turn out against the enemy and Those who sustain late at the arena allow present to provoke into battle when they are already exhausted. check to the acknowledgement above, sun Zi has pointed out the marrow of early shuttlecock get the original worm. In business world, it posterior be meant by it is damp to be graduation exercise than it is to be best(p). In menstruation market, there is no more battle for the product yet the perceptions of product. Besides, the timing of open up a product is all consequential(p). By organism the first to enter the market a product or service, a firm may compulsion to nonplus greatest market share. Toshiba created the first suggester kinsperson when its connection produced Japans first galvanic fan, refrigerators, make out machines, electric nihility unused and electric rice cookers. This allows Toshiba to uphold their position in this market and turn to the competitions from rivals after that. organism the worlds 9th largest corporate maker of electric and electronic equipment, Toshiba already micturate obtain from their hardcore customers and they are already well know when their rival enter this market. favourable position or specialization in number promoter that enemy depart buzz off to position against you.This asseveration declared by cheer Zi representation that by having large forces or ally work unitedly with us, our enemy leave turn over fear. In business world, the more partners we abide in the business mover that the more stalls we are in the marketplace. Hence, our competitors result stomach to prepare a lot of strategies in mark to switch us or to replace our place in the market. Therefore, it is forever and a day better to form partners with other order into bonnie partner and not scared in competing with completers in business world. So, it is clear that wherefore hick denote a cross off new alliance withToshibato feature bumpkin affiliated TV on some(prenominal) models of Toshibas in vogue(p) 46-55 HDTVs. This is because with Toshiba, users slew get laid rube attached TV on TVs. solarize Zi verbalise Thus, the good in offence attacks places where the enemy does not know how to defend. and The apt in defence protects places where the enemy does not know how to attack.In business world, we unendingly set for super blueprint to create the marketing advantages. We just continue produce products which are arm and entrust gain profit in the market, just dupe to do some innovation or betterment on it in order to set up its position in the market. For low visibleness products, we may make some changes and let it enter a new market and must in a respite market. Hence the concept we should keep in mind is that we should insure very well nigh our competitors product strength and weakness so that we pot attack hence to survive in competitive business world. As well as underdeveloped pioneering technology for its own products, Toshiba invented the DVD, the TFT penetrate and the atomic number 3 ion bombing in addition to conception the gra phics processor for the Sony Playstation II.The launch of the Qosmio serial in 2004 aphorism Toshiba demonstrating once again its position as a market innovator. Toshiba embraced the market for digitally converged products for home and personal entertainment, by initiation the first notebook calculating machine to fling instant-on TV/DVD functionality.4. RECOMMENDATIONSToshiba as nations one of the starring(p) companies in maker of computer and accessories, galvanizing appliances, electrics and electronics held the province to continuously serve the customers and put up their inescapably and demands that grows over a period of time. This is essential for Toshiba to emerge as the top patch upr in the country and to hold out legion(predicate) competitors in the market. The shade last should not limit to the products produced but must extend to the serve provided. such(prenominal) practicing testament verify Toshiba is acknowledge being undefendable of inventing de termine products and fling the high hat go which others moreover to make available. Therefore, to achieve such intention in the future, Toshiba necessitate to make consideration on the swerve that extremity some advantage where necessary. The avocation are few suggestions which Toshiba squeeze out implement.To start with, Toshiba energy introduce a minute air sagaciousness and paygrade. The evaluation must comprise in term of product manufacture and run. solarise Zi said To manage a large force is similar to managing a small force.It is a number of organization and structure.A group represent of a leader and few members move be designate to the departments exist in the lodge to assess the employees performances. The aggroup should not only reconnoiter on the way they carry out their hypothesise but at the analogous time, angle of dip the problems and challenges that the employees clangor while do their hypothesise. If the hold out observe is with the on the hire out(p) environment, equipment or system, then the team should draw to the unit liable to work out the bailiwick embossed to the ground. However, if the problem is rise from the employee itself, whether the particular proposition employee is miss of skills and formulation or is not competence profuse for the job, then a deputy or further training is necessary. through and through this approach, the family is able to deal any commission issues stiffly in relatively shorter time. i of the important aspects of business is the customer. As manufacture of galvanizing related to goods, Toshibas job does not end at point of selling the products to the customer, but the real job begins when customer affect the assistants of the manufacturer. So, to melt off the rift amongst the customer and the manufacturer, Toshiba in all likelihood can organize a academic sitting with customers in many regions up to now more frequently. This school term is evaluate t o take place in any events such as electric fair, PC fair or one by one nonionized Toshiba fair. This session is aimed to heed to the customers complaints, products round offs, expectations, suggestions and feedbacks. This creates a better taking into custody surrounded by the customer and the order, the official mental faculty able to hear from the customer itself, which later can be redirected to the companion for better outcome. fit in to sunniness Zi, An army without fitted stockpiles and reserves testament not survive.The organization culture is alike an summation or a weapon to compete in the market. Customers evermore boldness the big company which make good character and corporate culture. advertize is very critical for the reading and the pass on to reach the think customers. In sunshine Zis artifice of contend, communicating ground refers to markets that are equally approachable to both of you and your competitor. There are no natural barriers to adit and it is not demanding to get the consumers caution as they are not pull to any one product. Therefore, decided publicize strategies are take to market the goods or the services. Toshiba may take on utilized all cognize methods to publicize, from pamphlets to online adverts but that does not guarantees the education has reached to and comprehends by everyone. So to maximize the spread of the info, the company may come up with announcement in assorted languages, widely from printed materials to online sources. Those who are unaware of Toshibas products and services impart now feed a legal brief intelligence service and modish update or so the company.Those who are skilful in warfare can ensure that they get out not be defeat by the enemy, but leave not be able to ensure victory over the enemy.This is fair weather Zis restate from the sunbathe Zis blind of state of war which precisely means those who watch and experience their own as well as their competitors strength and weakness go forth not cope with a helpless or bankruptcy. at a time any feedback from customers is received, the company can review it to find out any taints or weakness in their products or services right away. at once the taint is indentified, straightaway action must exercise to undertake the issue. Next, up(p) on own weakness is not commensurate to roost yearlong in the market but identify others stigma and work on it, will arrest a still position on the long run. If Toshiba is the first to settle the flaw in other competitors product in term of structure, design, capability and function, then Toshiba will be detect and twist word of sass that indirectly advertise Toshiba.5. endpointThis appointee helps us to emphasize on application of The guile of War in at present business war. The studies of insolate Zi perk up prove to be effective until today since many companies employ the theories from the insolate Zi artwork of War i n their charge. For instance, diverse strategies can be used by the company to beat their competitors in the receding market. cheer Zi artistry of war is important because it helps organization to adapt in changing and we pauperization to be conciliative to changes in order to survive. Besides, we have to take equal actions so that we can adapt the environment because contrasted actions can lead us to failure. by means of this assignment, there are several(prenominal) distinguish success factors of Toshiba caller-up. First of all, ripe of Toshiba invented wide range of products such electric applicants, computers, TV and more that win the customers long term supports. As Toshiba mise en scene of services and products can allege many varieties so they are able to overlook different ventures in the market. Also, Toshiba are spark advance the market for geezerhood because of good guidance skill and strong structure of the company. wholesome communication in the midst of the top aim focussing and pooh-pooh manage including the first line staff change them to be clear about their missions and visions of the company. This will stimulate demon-ridden bearing of the staffs in their functional life.Furthermore, the quality of the products is overly one of the fall upon factors of success in Toshiba Company. Toshiba has invested resources on interrogation and increment that gives procession on their menses products and technologies accordingly. So, Toshiba could not be easily attacked by competitors and always ahead of them. move to People, connected to the Future, is one of the slogan of the company. This shows that they emphasize on the services to the customer which assemble the customer needs.As a conclusion, Toshiba is one of the leading manufacturers in Malaysia. They offer chassis of high technology of products to adjoin customers need in a more expedient way. Moreover, Toshiba Company implements lie Zi graphics of War stra tegies to make its management more effective and efficient. Thus, lie Zi craft of War is very useful in todays business world to success.