Product Marketing Assignment Example | Topics and Well Written Essays - 2000 words

intersection point Marketing - Assignment ExampleThe report also aims at ensuring that Howden Joinery identifies problems facing it thus congruous very sophisticated a thing that will ensure that old customers be retained with bare-assed customers joining the caller-out. The study looks at the basic fundamental in advanced product development. For the implementation of a good and improved current product development butt the report offers the main elements which include anchoring the innovative process with top management in the company, splitting the innovation process in two pellucid part assigning responsibilities to each, establishing a link between technological and business system, developing communication of the strategy to all employees in the company, corporate marketing, among others.New product development (NPD) attempts to describe the whole process that involves bring a new service or product in the market. (Ulrich and Eppinger, 2004) The new product developm ent process involvesMost companies will view new product development as the most important exemplify in producing and marketing its products within the entire life cycle management process used in the market share expansion and growth.Ulrich and Eppinger (2004) argues that new products occur in various categories with some being new to the company , others are new to the market while others create new markets. Some concepts in new product process are slight modifications of those in existence when contrasted against a different measure barely some new product development processes are purely inventions from the companies. These new product development processes areIdea ScreeningHowden Joinery should carry out idea screening with an aim of doing away with those ideas that are not worthwhile. This will save the company from allocating resources to such concepts. The company should evaluate whether its customers will benefit from the given over product, this they can do by conductin g a thorough explore on the customers tastes and references. (Ulrich and Eppinger, 2004)The company should assess the skillful feasibility in the manufacturing of a given product. Here Howden Joinery will need to know the keen materials needed in production, their availability, and the cost of buying, transporting and processing. After which they will assess the marketability of the product.Lastly, the screeners should carry out a research as to whether their product will earn them some profit this will incorporate the total cost of production labour and the selling price for the manufactured product.In evaluating the existing process it is important for the company to perform anEvaluation of the current development process. (Michael, 2004) Such an evaluation may touch on item areas that need improvement. Examination can be in terms of both the performance and means applied. Howden cabinetmaking will discover the unemployed activities, streamlining opportunities and executing o nes in order to trim down the general metre of the cycle (Michael, 2004)Business AnalysisAccording to Michael, (2004) Howden Joinery should carry out a business depth psychology so as to help in knowing the financial position of the business. This can be through with(p) through estimating the likely price tag of its products based upon the feedback from the customers and the