Goodner Brothers Case Study

Q1. Define SWOT analysis with appropriate examples using foreign resources (200 words) SWOT Analysis, technique credited to Albert Humphrey, is strategic planning method use to evaluate Strengths, Weaknesses, Opportunities and Threats involved in business ventures. 1 It involves 1) Specifying objective 2) Identifying versed and external factors favorable and unfavorable to achieve objective 1 employment Healthcare Software Company selling high value products 2Strengths Internal Characterisitcs of Business that give it an advantage 1 Highly go through team, well established, reputable company High Percentage of Sales from Exports familiarity of Advanced technology Very efficient Processes Top class redevelopment Weaknesses Internal Characteristics that place it at disadvantage 1 Customers slow to move on Complicated Products need lots of Customisation Products innovative and market needs to be educated Technology emphasis within company rather than merchandise emp hasis Opporutnities External chances to impove performance 1 New competitors entering markets government spending cut backs Technology changing fast Theats External elements that could shake up trouble 1 Population ageing Environmental issues increasing write Healthcare costs rises rapidly Increased Safety and Risk ken in healthcare Possible Strategy 2 Invest in marketing skills and association to find new markets for specialist technical knowledge Increase export market to give buffer to Local presidency initiatives in healthcare Add more value to customers outbidding new competitors. fierceness in sales materials to offset new competitors entering market. http//en. wikipedia. org/wiki/SWOT_analysis & http//www. managementstudyguide. com/swot-analysis. htm Copyright 2008 2012 managementstudyguide. com. each(prenominal) rights reserved. (1) http//www. rapid-business-intelligence-success. com/sample-swot- analysis. html Copyright Syd Stewart 2008 (2)