Oceanpark

Executive Summary: OceanPark, a Hong Kong based piece of medication lay, is liner competition from Disney land. OceanPark destinys to undertake $5.5 B project to puff up trading operations and amplification revenues. In 2004, 21.8 M commonwealth visited Hong Kong, contributing 91.85 B or 2.9% of the GDP. more than 50% visitors be from Mainland China. New theme super C fracturement in China whitethorn trespass number of visitors from China. Based on $140 sightly fine cost and projected numbers of visitors, OceanPark can not stick enough money for 12 years to wages relate of $550M. OceanPark should abandon this project and undertake several pocket-size projects to ascension existing facilities and create a niche trade much(prenominal) as Animal Park, Water Park etc that differentiates OceanPark from Disney land. Unique aspects of OceanPark: & bullshit;Mainland China and Hong Kong people have an emotional connect with OceanPark. more than 50% visitors are fr om China •Unlike round countries much(prenominal) as China, Hong Kong had few natural scenic endowments and therefore had to break dance its own attractions. •Sales force need to plus traffic via promotional and partnership schemes with tour operators, Hotels etc. contend budget to China media and advertisement channels.

•Need to earnestly concentrate on the landscape which is a real discriminator from the Disney •Promote animal park and water park to differentiate from Disney •Increase value proposition to clients and transport more value for Money •Improve customer ut ility and experience at OceanPark Calculati! ons: YearVisitors (MM)Avg TicketRevenues (MM)Operating Income (MM) entertain (MM)Income before revenue enhancement (MM) 200520064.38140613213275-62 200620073.4147499173275-102 200720084.2154648225275-50 2008200951628092812756 200920105.5170935324550-226 201020115.81781035359550-191 201120126.11871143397550-153 201220136.21971220423550-127 201320146.32071302452550-98 2014...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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