Critical Thinking Case Study: Implementing a Customer Relationship Management Tool at ImageStream

Critical Thinking Case Study: Implementing a client kinship counseling Tool at ImageStream ImageStream Internet Solutions, Inc. is a in private held fraternity in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for profits and Internet applications. ImageStream products atomic number 18 used by Internet renovation providers (ISPs), governments, schools, and commercial enterprisees in to a greater tip than 75 countries around the world. The Importance of Customer Relationship Management Frederick Reichheld and doubting Thomas Teal, in their book The Loyalty feat (1996) estimate that containting a new client can greet six-spot times as much as retaining an brisk node. Companies that take a crap and maintain a account for world class value enjoy customer bases with high degrees of consignment and substantial twin business. To maintain dependable, profitable clientele, companies mustiness go beyond cust omer satisfaction and take steps to ensure greater committal (Griffin, 1997). ImageStream understands the importance of customer loyalty and retention strategies in the highly competitive Internet foundation market. The gild must shape growth in customer acquisition costs and leverage its existing installation base. With the company growing at a dramatic rate, ImageStream faces challenges in edifice and maintaining relationships with customers. ImageStream customers will continue to look at simple shipway to contact the company for sales, warranty and technical foul support.

The company must also keep in corpuscle with ever-changing customer deman! ds and respond quickly with product or service offerings that meet customer ineluctably. In the face of dramatic growth, ImageStream call for to maintain the positive customer relationships it has cultivated as a smaller company, and implement tools that provide customers, representatives and distributors tools needed to enhance that relationship. With that intention in mind, this case study will discuss the not bad(p) punishment of ImageStreams CRM toolset. Customer Relationship Management (CRM) is a business strategy to appoint and manage customers to optimize long terminus value... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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