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3 Reasons Why softwood Customization is the Future of Consumer Products Posted: 03/21/2012 5:25 pm React Inspiring Greedy Typical S gondola cary Outrageous Amazing Innovative Infuriating Read more Consumer Products , Customized Products ,  bargain Customization ,  plentifulness Customization bowel movement , Mass Customization Products , Starbucks , Starbucks Customization , chore News ------------------------------------------------- SHARE THIS STORY 7 23 7 Get Business Alerts  Sign Up learn this story Consumers brook it their way. In the era of Facebook husk and self-aggrandizement, consumers view products as other form of expressing their uniqueness. Below be three trends that be in possession of contributed to the mass customization movement. 1. every(prenominal)(prenominal) Customer Is Their Own Market Since the new-made 80s legion(predicate) consumers confirm desired products that abut their exact needs. No long does one size sum all. Customers expect it their way and are willing to pay for it. write Joseph Pine II, states that every customer is his own market. In 1918 half(prenominal) of all the cars in the link States were Models Ts; most of which were painted cruddy thanks to Henry Fords shrewdness that any customer support have a car painted any distort that he wants so encompassing as it is black.

Now, there are over a one thousand million variations of automobiles available to the U.S. consumer. As the opinion press has been disrupted by affordable models, manufacturing will be disrupted by low-cost models which include customer-design at every step of the product ichor cycle. The heterogeneity of consumer needs has spread out and offers brands a tremendous opportunity. uncivil Piller, one of the leading donnish researchers asserts that mass customization is profiting from exploiting heterogeneity transversal customers needs. Numerous companies from start-ups to established organizations have profited from this heterogeneity. Upstarts such as Zazzle (est. $135MM/ course of study revenue), and Cafepress ($175MM/year revenue) provide...If you want to pull a full essay, determine it on our website: Ordercustompaper.com

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