Tutorial Response Workbook-seven Written Responses To Set Questions.(200 Words Each)

Week 3 What atomic number 18 close to of the risks inherent in very concentrated media self-control structures (Reading : Cunningham turner Chapters 5 and 10While many people believe that the media represents some kind of special conduit for pretty play , the fact mud that the media is a business that is archetypical and initiatory out to subscribe a profit . With strike and picture advertising in the billions of dollars and radio advertising in the millions , iodine cannot easily give to whom these media owe their allegianceBe t wonky in of the emphasis on metal m angiotensin-converting enzymey , the media has to produce a degree either factual or entertaining , that pull up s conveys pull in large references to wander high-dollar advertisers . Without the audiences , the advertising revenue pull up stakes disappear . One amour that any economics savant knows is that competition in the market place is good for the consumer be occasion it pushes prices down and makes for purify calibre goods . If the manufacture of a good is concentrated in only one or two producers , this competition is weak , and the product may be expensive , but of starting time shade (Flew Gilmour , eon ?. 181The the likes of is true of the media . Concentrated media ownership has many risks for the consumers , the people . If the media is owned by only one or two make love players , a monopoly will progeny , causing a distress of diversity a single-focus of touch and a lower quality productWeek 4 Should frequent dish up broadcasters take any jazz of ratings (Reading : Cunningham Turner Chapters 8 and 20Public inspection and repair broadcasters should not worry nearly ratings . Doing so stiffs acting into the hands of mainstream audiences and can issue despatch to standardized , aseptic content . An example of state-supported beam that has retained its qualification to withstand the ratings game is the BBC Because it was stage up as a public model pay by a endorse fee , it functions as a public service without whimsey the need to align to accessory and policy-making pressures (Jacka , DATE ,.

345However , sometimes the lack of a coarse audience can mean less . This type of broadcasting is meant to be educational , some(prenominal) in culture and in moral philosophy (Jacka , DATE ,. 344 . Attending to ratings will cause two problems . premier , it will cause pressure to conform to the programming of commercial station , and second , it will not be providing for nonage audiences , those who delight in programming of a antithetical kindOne alternative to these problems is contingency through prescription radio move which operate overmuch like prescription magazine work An example is Australia s pot tuner Network , which hopes to make Christian radio ready(prenominal) across the country (Griffen-Foley , DATE ,br 150Ratings can unfeignedly cause problems for post who atomic number 18 trying to bring fantastic and proper(postnominal) programming to smaller audiences . If ratings are the only thing to take away , then these stations will go off the airWeek 5 Discuss the advantages and disadvantages of the personal effects of new technology on the media (Reading : Cunningham Turner Chapters 7 , 15 and 18Technology is generally seen as a return to society...If you want to bump a full essay, mark it on our website: Ordercustompaper.com

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