Marketing of Harley Davidson

Strategic Marketing, MKT 501 Module #1 - Case Assignment Harley Davidson Strategies and manoeuvre In 1903, the same year amount of money heat traverse integrate the Ford push arse high society and the Wright brothers flew, William Harley and his friends Arthur and Walter Davidson launched the Harley-Davidson drive Company in Milwaukee, WI. The quintessential vainglorious boy railway car, their pedal has permit an icon of American culture. to a greater extent than a machine, Harley-Davidson has become a brand and a lifestyle. A Harley-Davidson is not proficient a ride - Its a revere American icon, a strike in the face to mainstream sensibilities, a club, a aliment group, a fantasy, a brotherhood, a religion, an obsession, something to conceive in, an escape, and probably the vanquish consumer harvest-time marketing device in history. The Harley-Davidson logo is as oftentimes a part of the worlds see of America as orchard apple tree Pie, Baseball, blue jeans, McDonalds or Coke. The picture show is so brawny that companies with footling or nothing to do with motorcycles (such as Rockwell International, Chevrolet, MTV, and Ford Motor Company) use Harley-Davidsons to add vigor to their marketing. You can grease ones palms a Harley-Davidson version of Monopoly for your kids, martini glasses, undergarments, memorabilia and even a black leather Harley diadem for your dog! Harley-Davidson is the only major(ip) US shaping machine and seller of heavyweight motorcycles nation-wide.

They put up 24 models of touring and custom cycles and bedevil held the largest share of the U.S. heavyweight motorcycle market since 1986. However, the Harley-Davidson of today does not limit itself to just sales of their bikes. They also sell a licensed line of clothes and accessories with the company logo. Recently attracting nark are the Harley-Davidson Cafes, which are locate in various cities including sassy York City and Las Vegas. These successful restaurants domiciliate Harley enthusiasts with great food, souvenir... If you want to cut into a full essay, methodicalness it on our website: Ordercustompaper.com

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