Pergamon www.elsevier.com/locate/atoures Annals of touristry Research, Vol. 27, No. 2, pp. 301±321, 2000 # 2000 Elsevier accomplishment Ltd. every(prenominal) rights taciturn Printed in Great Britain 0160-7383/00/$20.00 PII: S0160-7383(99)00067-5 tourism INFORMATION AND fun MOTIVATION Cees Goossens Tilburg University, The Netherlands gip: This paper focuses on demandal and worked up aspects of end choice behavior. In a marketing context, a abstract model exploitation push, pull, and epicurean factors is developed for look into on evaluations of diethylstilbesteroltination attributes. In this context tourists are pushed by their ruttish necessitate and pulled by the emotional bene®ts. Consequently, emotional and existential needs are applicable in pleasure-seeking and choice behavior. From an entropy treat blockage of view, it is suggested that affable imagery is an anticipating and motivating bosom that mediates emotional experiences, evaluations, and behavioral intentions. The conceptual model is relevant for managers who need to accredit the affective and motivational reaction of customers to promotional stimuli. Keywords: promotional information, hedonic response, mental imagery, emotion, motivation. # 2000 Elsevier Science Ltd. All rights reserved. à à Resume: Linformation du tourisme et la motivation du plaisir.
Cet article discute des motivations et des Ãmotions dans le comportement du choix de destination. Visant un e à à à contexte de marketing, un modele theorique a Ãte Ãtabli a la base de comment et eà e Ãà à à à dencouragement ainsi que delements hedoniques, a®n detudier levaluation des attributs à de destinations. Dans ce contexte affectif, les touristes sont stimules rack up leurs besoins et à à à à encourages rack up des bienfaits Ãventuels. Le besoin demotions et dexperiences est donc brood e à aux comportements de choix et dhedonisme. Du point de vue de lassimilation de à linformation, on suggere que limage mentale est une force motivante et anticipatoire qui Ã...If you want to ram a blanket(a) essay, order it on our website: Ordercustompaper.com
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