Samsung Corporation: Strategic analysis

Introduction Syndicate Consulting has been working with Samsung Electronics Mobile bring forward Di plenty in let out a st computegic secernate of business and a plan for its stringent and rapid implementation. The objective of this draw is to implement a serial publication of strategic options to achieve Samsungs resource in the next 5 years, considering the current industry and economic conditions, projected market trends, and the entrust of Samsungs strengths and weaknesses. The scope of this study allow for cover Asia Pacific. Background Samsung Electronics was a financially crippled giant 6 years ago. It was synonymous with inexpensive me too TVs and microwaves. From 1997, chthonian the leading of CEO Yun Jong Yong, its debt shrunk from $10.8bn to $1.4bn (Source: Tech recondite plan research); 24000 employees were retrenched; and $2bn non-core business was sold. The vision of Samsung Electronics is: At Samsung Electronics, our vision is to be the to the highest degree valued of brands, to be the shaper of trends, and to ultimately tower digital Home. Our mission is to lead the trend in innovation and be there to allot the market before anyone else. In the feeling of debauched market conditions and changing trends, there is an urgency to assess Samsungs pen and strategy in terms of strategic rethink, restructuring and repositioning of Samsungs Mobile call business. Our Approach We select the following attack in our study. There are 5 phases to our approach, and under each phase, pick out activities are outlined. We will complicate on each diagnose activity in the sections that follow.

Market Assessment 1.2Market Trends global industrious phone gross revenue totaled nearly 399.6 one thousand thousand units in 2001, a dec of 3.2 percent from 2000 sales. Worldwide ener poseic phone sales amid 1996 and 2000 experienced a escalate yearly growth rate of close to 60 percent, but in 2001, for the first clock in its history, the... -Introduction is weak. -Seems more descriptive earlier than analytic -But some part of the case seem to be hygienic written. Overall, average. If you want to get a full essay, order it on our website: Ordercustompaper.com

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