Running head: SITUATION ANALYSIS AND PROBLEM STATEMENT: fall in STATES WORLD BANK CORPORATIONSituation Analysis and Problem Statement: fall in States World believe CorporationSituation Analysis and Problem StatementUSA World Bank (UWB) enjoys an international and domestic presence in the banking arena. They are a major player in the industry and have U.S. and overseas branches. In able to stay competitive, UWB must launch no-hit intersections each year to its customers. Their customer base is a blend of consumer and business clients. They also tend to launch their bleak products in the United States market.
The electric chair of New Product Development, Brian Allen, is ultimately liable for the success or failure of the launch of the product. Brian works with the guilt President (VP) of New Product Development, Mary Monroe, and the Vice President of Marketing Development, Jim Wilson, to recommend a new product to the instrument panel for approval. Mary plays a big role in his ending. She is trusty for hiring an outside firm to conduct research on the new product. The research collects information from consumers. This information is used to make a decision on whether the new product is likely to be successful. Once Brian, Mary, and Jim have a product that is likely to be a hit, they present the idea to the Board for a closing decision.
The catch is that only one product can be presented to the board each year. Mary and Jim both have a product that they want to see approved. Mary is recommending a product targeted for consumers and Jim is recommending a product targeted for business clients.
On the advice of Mary, Brian has selected to present a new product that offers rewards or lower interest nightclub for using their credit card. Jim is obviously concerned about the decision and is worried that...
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