Strategy Assignment Kudler Fine foods

The following paper will discuss Kudler Fine Foods assembly line opportunities created from changes in technology that Kudlers has implemented and Kudlers corresponding financial goals of increase cost cutting initiatives. The reader will assess Kudlers strategical Information Systems and its advantages and how IT will improve Kudlers competitiveness. The reader will tell apart Kudlers generic strategy and strategic anxiety process and what maneuver Kudlers implemented to achieve this strategy and how Kudler analyzes its specialty food intentness for new products and ideas to stay above the industry curve.

A strategic Information System (SIS) is a type of development dust that is aligned with Kudlers business strategy and structure and helps manage information and assist in strategic making. This allows Kudlers the ability to respond windy to inner and external environmental changes and creates a competitive advantage.

Kudlers internal environmental changes are within its strategic gross sales objectives. These sales objectives will implement programs to increase revenue and decrease overhead. They let in new customer foc utilise programs, better information management and increased behind the scenes efficiency.

Kudlers new customer focused program includes a cooking class social. This cooking class is used to build awareness of products to existing and new customers. Kudlers sales base actively promotes these classes, gathers customers information i.e.



customer addresses, and uses this new information to get potential new customers in similar areas. By victimization the Internet, Kudler can assess income medians of its existing customer?s residential area and target these areas for Kudlers direct mailing program to bring in potential new customers. Kudler has a database it uses to store the customers demographics and is used to accession the names and addresses of customers for order processing, special mailing promotions i.e. anniversaries and birthdays, etc. some other Kudler internal environmental change is having a better apprised management.

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