mcdonaldization1 In chapter four of “The McDonaldization of Society,” George Ritzer discusses calculability, the second dimension of McDonaldization. Calculability involves calculating, counting, and quantifying, which makes it very cost-efficient in the process of McDonaldization. When taking the fast-food industry as an example, there are three key issues dealing with calculability. The first of these issues emphasizes criterion rather than quality of products. Just like all different industries, the fast-food industry is “bigger is give out”.
Most all fast-food irons arouse unique trademark products to make the consumer think that their items have greater quantity as well as better quality. Burger King has the “Whopper”, McDonalds, of course, has the famous “Big Mac”, and pizza pie Hut has the enormous “Bigfoot” pizza. Another issue that Ritzer points about the McDonaldization of fast-food restaurants is the illusio...If you ask to get a full essay, order it on our website:
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