Wagner Foods, Inc. CASE OVERVIEW Wagner Corporation the fellowship that was incepted in 1898 is renowned as a specialty foods manufacturer, big multinational and multidivisional company. It was a privately owned company until it went public and enlisted in the stock flip in 1925. The company continued to grow from specialness to strength due to the high quality and reasonable prices of their cereals. This was especially so during the great depression when the company gauged consumer loyalty and confidence that resulted with the company enjoying an extended period of business monopoly. Since then, the company diversified and ventured in other divisions akin for example creating other product lines to recognise with other consumer-oriented grain based product with divisions to cater for the eatery and industrial market. The company subsequently embarked on non-food related businesses like plastic packaging and real estate. The company forged partnership, link and acquisition as its strategies to growth. By 1990 Wagner had catapulted to become a prise multinational, multidivisional corporation with sales of nearly $600 million per year, though in the course of its progress, the growth continued albeit sluggishly.
For a corporation with trading operations of such(prenominal) magnitude, Wagner maintained a small office. As such the corporation adopted the principle of autonomy when dealing with its divisions and subsidiaries. They remained centre on their goals with such administration mechanism with divisions and subsidiaries loosely merged especially where reporting and administration are concerned. Staff has the liberty of running the office, divisions and subsidiaries the way they see fit and appropriate. The company targeted an one-year growth of 5% in both sales and concluding in the past five years. They met the target in 1999 and 2000 where Wagner net sales reached a whopping $790 million. The original Cereal Products crowd (CPG) remains the largest... If you want to get a full essay, instal it on our website:
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