Toucon

. Problem Statement The core problem that Toucon Collections has is their competition. Their gross margin has rock-bottom due to aggressive competitive bidding from another(prenominal)s. Toucon has been offered a ignore that presents them with an opportunity to broaden the firms position by increasing $4 million in additional sales over and above their annual growth. II.Industry Analysis Toucans principal(prenominal) product types are bona fide and replicas. Toucon mainly competes in the accredited category although they are facial expression to expand their business to innovate the mass-merchandise department store chain market. Toucon distributes its products exclusively through oddity dealers, firm-sponsored showing, and a few exclusive department stores. One of Toucons strengths is that consumers are loyal and trust their genuine products. They acquire gained node trust by the quality and authenticity of the products in enduringness and department stores. There are two types of products sold by Toucon. On the one hand there are the cowcatcher artifacts mostly bought by truly knowledgeable collectors. The import and scattering of those artifacts are Toucons original business and account for the legal age of total sales. Over the years Toucon has gained the reputation as a serious and reliable dealer in this field.

On the other hand Toucon started selling replicas of artifacts in the mid-1990s. This was a reaction to the growth demand of replicas, especially by gift buyers and people looking for decorative items. The overall market for artifacts and replicas has grown over the decease decade. At the same time many new competitors have entered the market. Because of that Toucon faces supply problems and decreasing gross margins. III.Organizational analysis Toucon is and importer and distributor. The company imports authentic artifacts and produce replicas. They are a service provider that connects the creators of these authentic artifacts to consumers willing to purchase.... If you want to get a full essay, rules of order it on our website: Ordercustompaper.com

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