Swa Case Study

How does one grow a major airline whose revenues give-up the ghost $12.1 billion in 2010, and whose year-end results marked its 38th succeeding(prenominal) year of profitability? The answer: merge with another low-priced rival to be make do a top contender in the domestic travel market. The merging of two companies, however, doesnt come without a price. This memo analyzes how the existing and proposed systems will need to be utilized to realise a successful merger of southwestward Airlines (SWA) and AirTran. Based on this study, the following conclusions have been reached: 1.SWA needs to ensure proper training to support and maintain AirTran airplanes. 2.The conversion of AirTran employees to the SWA gardening will be challenging but necessary. 3.SWA must wait true to their culture of Keep It Simple to ease the socialisation of other companies. 4.It is recommended that southwestern Airlines merge with AirTran given the above four-spot topics are implemented. Additional Aircraft The Boeing 737 has been the only type of aircraft in the Southwest Airline fleet since its origins in 1971.

The use of one aircraft has contributed significantly to lowering the bargaining power of suppliers by: Reducing in operation(p) CostMinimizing spare parts inventory Simplifying training for maintenance & concernSimplifying scheduling Increasing efficiency and speed of maintenance Although SWA has dealt with differences between the 737 classes, the sum of AirTran brings yet another fleet of aircraft, the Boeing 717. This aircraft is drastically different than the 737 in all aspects. SWA will have to ensure through Boeing that the go out 717s will be able to be supported in the fleet for repairs and maintenance when needed. It would be advantageous of SWA to partner with Boeing so that they can incorporate additional training programs for employees to ensure a seamless addition of aircraft. The training must be do if they expect to maintain their pursuit of lowest operating costs.... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper