Strategic Communication Plan for Detalhes Atelier

Running head: strategic Communication Plan for Detalhes atelier Strategic Communication Plan for Detalhes Atelier Larissa Da Silva Seton Hall University Introduction The purpose of this paper is to develop a strategic communication plan for the Brazilian store Detalhes Atelier, a small sewing and quilting workshop that was founded in September 2007 by artists Elo and Sansa in Vitoria, ES/Brazil. The ships companys handmade embroidered product line includes aprons, kitchen towels, oven mitts, bread baskets, fudge cloths, and gift bags and is a success in the companys local community. Detalhes Atelier mission is to create beauty with quality, ensuring the cheer of consumers. Partners in the workshop and friends in life, the operatives Elo and Sansa take great rob in the quality and exquisiteness of their handmade embroidered products, which are customized according to the mollify and/or the needs and desires of the client. They also emphasize the relationship holding of their communication with the customers, which make them extremely trustworthy to the clientele (Robertson, 1998). Therefore, Detalhes Atelier has a strong credibility among its Vitorias clients.

Indeed, the workshop is soundly known for its quality work and deadline reliability which has led to an accession in sales. The company line of products have a luxuriously season appeal, thus Detalhes Atelier sales go good higher on two holidays: Christmas and buzz offs Day. Consequently, the important strategy of the artisans to deal with the seasonal demand is to build the seasonal stock during the year. From January through May their production is dedicated to come forth the local demand plus the build stock for Mothers Day. From May through December they work on building the supply for Christmas. Beginning on November 2009 through January 2010, Detalhes artisan Sansa will be in the USA, New York area, to promote the workshops handmade embroidered products. Artisan Elo... If you want to get a full essay, order it on our website: Ordercustompaper.com

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