Stp Segmentasi Targeting Dan Positioning

Segmenting (breaking down a diverse market into homogeneous groups) ? The s.t.p. foodstuffing Process Segmenting, Tar demoraliseing, and Positioning Targeting (choosing a specific segment for your shake) ? Positioning (designing a distinctive message to appeal to the targeted segment) Segmenting Breaking down a diverse market of batch into smaller, homogeneous groups Segments should be measurable, sizeable, Market Segments of Potential College Students Wants a community college Wants a mid-size school not too big, not too small and reachable Wants a small, private, liberal arts school After segmenting ? target a specific segment (focus your campaign on that group) ? positioning Wants a large school thats low-priced with a lot of major choices On what basis shadower a market be segmented? Demographics Age Income grammatical gender Education Occupation Segmentation by Demographics Meets the needs of child and parent Psychographics AIO (attitudes, interests and opinions) VALS II PRIZM Lifestyle Market Analyst Personality Products consumed Bases for Segmenting (cont.) Product benefits (benefit segmentation) base on benefits people seek in a crop Ex.

Cars economy, basic transportation, status Family buying behavior and decision-making Initiator, evaluator, decision-maker, purchaser, etc. Product usage patterns proprietor Psychographics: active, affluent, and educated, embrace technology, shy away from conventional status symbols Owners berth the Saab as dynamic, distinctively styled, high performance, and safe Copy: Saab is operational and can be used to transport an object bought on impulse; rear seat folds down and the Saab has 46 three-dimensional feet of cargo space Heavy, medium, or light users Benefit of Enjoyment Goal: Reconnect people to the feeling of drinking a Coca-Cola; associate lifes good experiences with the brand Vietnamese ad Promotes drinking degree centigrade as a physical pleasure, not just as a status symbol to look trendy... If you want to get a full essay, order it on our website: Ordercustompaper.com

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