Jet Blue Term Paper

JetBlue Airways Corporation has been a rapidly growing give the sack air lane and biggest success story in the industry by victimisation its strong customer service considerations and junior-grade fares to build a solid, growing customer base. David Neeleman, CEO and director began JetBlue in 1999 and flight since 2000 after his previous airline company-Morris Air was brought by herbaceous plant Kelleher, the southwest Airline founder. He signed a 5-year non-compete balance not to launch another airline. Kelleher hired Neeleman at Southwest but was not happy with the structured environment he did not control and was fired (Essentials of Entrepreneurship p78). JetBlues strategy is developed rough its core competencies. The company has benefited by being able to kickoff with a clean slate. It has a last-mover favor and its information engineering science infrastructure and use has given JetBlue a sustainable free-enterprise(a) advantage. Starting with a clean slate gave Neeleman and President, COO David Barger the advantage of handpicking a management and supportive staff that reflected their vision. JetBlues management has many years of airline industry experience.

The team members use up catered to customers, theyve been customers, and they have extensive backgrounds on what it takes to be successful in the industry. In the early planning process, 20 members of JetBlues management staff met for both days and settled on five core set: safety, caring, integrity, fun and passion. These five values result in a superior customer and crewmember experience (Motley Fool). JetBlue is different from other discount airlines. While Southwest and JetBlue use the same type of greens (Boeing 737 for Southwest and Airbus A320 for JetBlue), Jet Blue planes accommodate 162 passengers versus Southwest holds one hundred thirty-five passengers. The use of this plane allows the maintenance costs to stay low. This low maintenance cost is lower than any other aircraft carrier in the industry. JetBlue also... If you want to get a full essay, exhibition it on our website: Ordercustompaper.com

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