Gap, Inc. Swot

Introduction The suspension is a leading international retailer, whose revenues for 2007 surpassed $15.8 billion. As with any company, The Gap seeks to increase these revenues and to accomplish this task, they must analyze the foreign environment they operate in to determine the threats that exists and the opportunities to overcome. The Gap, as an superjacent firm, must try to maintain their position in the trade by hard to increase barriers that prevent potentiality businesses from making a successful entry into the retail business. The threat from potential competitors is not as significant as the threat represent by the other incumbent companies in the retail sedulousness which can leverage certain aspects of the immaterial environment to negatively affect The Gaps revenue. Another external mover that The Gap will have to contend with is the bargaining former of customers as this will play a major slice in The Gaps strategic decisions. These three mentioned external factors will be the main issues for The Gap to contend with to gain towards increased revenue. Barriers to Entry The retail business is an ever-changing environment collectible the fact the style usually changes from season to season and sometimes more often than that.

The trend setting that is popular in the retail opens up opportunities for new competitors. Although, these competitors may not quell a competitor in the market, they will create issues for The Gap as a seasonal substitute. In the retail business, vitiated companies can compete relatively well by trying to tar overtake particular niches. However, I believe The Gap is poised to deal with the possible entry of these substitute competitors do to the different target markets that The Gap provides customers about. A niche does not exist that The Gap does not have a store to rag that target base. The retail business is driven by the growth of personal income. If the economy is doing good and people have superfluous money to spend on clothing items.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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