Assessment 1 galanz paper: Operations management September 19, 2011 TABLE OF CONTENT ordinance QUALIFYING FACTORS4 format WINNING FACTORS4 PRIORITISED VOB & VOC OF GALANZ:5 THE ROLE OF TECHNOLOGY6 combative AND OPERATION STRATEGIES6 DIFFERENCES BETWEEN OEM/ODM AND OBM7 GALANZS STRATEGY OF INTRODUCING OBM IN international MARKET8 SUGGESTIONS FOR MR. LIANG TO LEAD THE COMPANY TO GREAT SUCCESS9 ORDER QUALIFYING FACTORS ? Familiarity with Chinese commercialize placeplace In 1991, Liang Senior analysed the Chinese consumer market for a year and sensed that the rapid growth of the Chinese economy will encourage the demand and purchasing office for a wider range of modern proceedss where the competitors could not see the market potential yet. ? Less risky to invest in the engine room side The microwave oven was invented by Americans in 1950s, so that Galanz could take the profit of having less risky to invest in the microwave oven market due to its stable and mature technology.
ORDER WINNING FACTORS ? verdant supply of cheap land and labour ( hapless-price strategy) enabled: Increase its fruit capacity Galanz optimised its labour resources and production facilities by operating the factory to the effective 24/7 and 365 days a year. Highest volume of the sales in both the domestic and global markets The company achieved the leading(a) position by cutting prices by 30 40% and the lowest price was less than RMB 300 when the range of offered prices were from RMB 1,000 to RMB 3,000 from its competitors. dislodge production line in OEM achieved by a low cost of production Galanz could expand its production scale and raise the product quality quickly by achieving OEM agreement with Fillony where Galanz gained a sinless production line as... If you want to get a full essay, order it on our website:
Ordercustompaper.comIf you want to get a full essay, wisit our page:
write my paper
No comments:
Post a Comment