Coca Cola

Soft Drink Industry digest Considerations of the Macro Environment Market Demographics: -The American market is becoming oversaturated with piano drinks and Coke has shifted its focus to a global level -While it has a strong base in the U.S. coca Cola is aggressively expanding abroad Economic: -The last three years Coke has had increased profits in a slash economy -In 2011, revenue climbed 20 percent to $749 million from $624 million in 2010 Legal: There are many lawsuits against coca plant-Cola: -In Mexico, Coke criminate of omitting certain risks that could cause harm to Mexican employees -Human Rights Abuses have been brought to the earthly concerns attention at Coke Annual Meeting -In Guatemala, join activists that were protesting Coca Cola were murdered, beaten, and attempted murder against them-supposedly by confederation busting goons Socio-culture: -In many third world nations that Coca Cola manufactures in, Coca Cola usually exceeds the environmental standards that must be met to operate on in that country -However, there are also many cases organism brought against Coca Cola lately of the running(a) conditions of employees in 3rd world nations Global: -Coca Cola dominates the industry wide soft drink sales across the world.

Coca Cola controls approximately 50% of global sales, PepsiCo is around 20% Technological-Coca Cola began working with biotechnology companies like Virent Inc., Gevo Inc., and Avantium-these companies have bottling facilities that partially use plants to plead the bottles PepsiCo Inc. has also said it will start making bottles do entirely from plants sometime in 2011 or 2012 Industry Analysis: Driving Forces- The two driving forces of this industry are come across and Sales Method: Image -The two dominant rivals in the Industry, Pepsi and Coke, both(prenominal) create brand loyalty and a culture through the way their products are displayed. -New products are given a temper to appeal to different generations and preferences Sales... If you want to get a just essay, order it on our website: Ordercustompaper.com

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